Guides

The things agents actually ask, answered properly

Plain-language guides on running a modern book in South Africa. No jargon, no fluff, honest about what Deed does and doesn't do.

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The WhatsApp 24-hour rule, explained for estate agentsWhy WhatsApp only lets a business reply freely for 24 hours, what template messages are, and a simple playbook so no buyer conversation ever goes cold.6 minute read · updated 17 July 2026
POPIA for estate agents, in plain languageWhat the Protection of Personal Information Act actually asks of a working agent: consent, direct marketing, ID numbers in chats, and how to stay on the right side of it without a law degree.8 minute read · updated 17 July 2026
How to move your book into DeedThe whole move, step by step: your Property24 profile, your CSV exports and your contacts, imported and tidied in an afternoon, with nothing lost on the way.5 minute read · updated 17 July 2026

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